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INSIGHTS

Diversity in Tech, Moving Beyond Metrics to Meaningful Change

21/5/2025

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​Here we are in 2025, and the conversation around diversity and inclusion in the tech industry has evolved significantly; but not always in the ways we hoped. While we’ve seen remarkable progress in areas such as representation and awareness, the landscape remains complex and often challenging. As leaders, we can no longer afford to treat diversity as a checkbox exercise. We must treat it as a strategic imperative and a human responsibility.
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At Yellow Spider, diversity is more than a pillar of our culture, it’s embedded into our identity. We’ve built a team that reflects a wide spectrum of backgrounds, experiences, and perspectives and we’re constantly learning how to better support the people who make our business thrive. And yet, like many in our industry, we are still asking ourselves: what does real inclusion look like, and how do we get there?

I want to highlight four key trends shaping the state of diversity in tech today.

1. The Double-Edged Sword of Technology
Technology is increasingly shaping the way we approach diversity, and its impact is both promising and problematic. On one hand, AI and data analytics are helping to reduce bias in recruitment, track diversity metrics, and foster more equitable workplaces but technology also has the potential to reinforce bias.

We’ve seen cases of flawed algorithms unintentionally screening out candidates from underrepresented backgrounds, or platforms that exclude individuals with lower digital literacy or accessibility needs. This tension raises an important question: how can we ensure technology is a force for inclusion, not exclusion?

2. Psychological Safety as a Cornerstone
Diversity without inclusion is a hollow victory. It’s not enough to hire people from different backgrounds; we must also create workplaces where they feel heard, valued, and safe. Psychological safety has become a key driver of innovation and retention.

At Yellow Spider, we’ve made this a top priority, we’re striving to build an environment where people bring their full selves to work. But psychological safety doesn’t happen by accident, it requires daily, intentional effort from everyone, especially those in leadership.

3. Expanding the Conversation to Neurodiversity and Accessibility
In recent years, we’ve seen the inclusion conversation broaden to address neurodiversity and disability.  Traditional workplace norms, from rigid 9–5 schedules to sensory-overloaded office spaces, often exclude people who think or operate differently.

We’ve taken steps at Yellow Spider to redesign workspaces to be more accessible. We’re learning how small changes can make a big difference, but we know this is just the beginning. The real question is: how do we build systems that serve everyone, not just the majority?

4. Confronting Systemic Inequality in Hiring and Promotion
Finally, there’s a systemic inequality in hiring and promotion. We know that talented individuals are often screened out for no valid reason, whether it’s due to career gaps from caregiving, age, non-traditional educational backgrounds, or simply being part of an underrepresented group. The more we expand our definition of talent, the better our teams and our innovations will be. So, how do we rebuild hiring systems to be more inclusive?

At Yellow Spider, we’re challenging these norms. We’ve rethought job descriptions, introduced skills-based assessments. By expanding our definition of what talent looks like, we’re seeing stronger teams and better ideas.

But we also know that rebuilding systems requires sustained effort and a willingness to be uncomfortable. It means asking: who are we unintentionally leaving out—and what are we willing to change to bring them in?

Leaning Into the Complexity
The journey towards true diversity and inclusion isn’t simple. It’s not a single initiative or a polished PR statement. It’s a series of difficult questions, daily choices, and bold decisions. At Yellow Spider, we’re committed to leaning into that complexity because the stakes are too high to settle for easy answers.
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I invite my fellow leaders, partners, and peers across the tech industry to do the same. Let’s stop repeating the same narratives and start reimagining what inclusive leadership really means in 2025 and beyond.

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​MEET THE AUTHOR: LOUISE BROOKER
Louise is CEO and owner of Yellow Spider. Her background includes B2B professional services Director working, with some of the largest tech corporations in the world, and 10 years as Head of Marketing at an IT distribution and integration vendor.  Louise has over 25 years IT marketing experience and is a subject matter expert on all things Partner Program and Channel related.
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