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Field Marketing

Regional marketing expertise to support sales and drive pipeline
Local | Targeted | Impactful 
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From strategy to execution ​we help you grow where it matters – on the ground.
Our field marketing services help B2B organisations strengthen their presence by combining strategy, execution, and on-the-ground support. We work as an extension of your team to deliver local language campaigns and programs that build awareness and generate pipeline.

Regional expertise. Local impact. Global alignment.

Regional marketing strategy
development and execution
We design tailored regional marketing strategies that align with your global objectives while addressing local market dynamics. From messaging to channel mix, we ensure your strategy resonates with regional audiences and supports sales growth​.
Local campaign planning
and lead generation programs
Our multilingual team builds and executes campaigns designed to attract, engage, and convert prospects in specific regions. Whether digital, in-person, or hybrid, we manage the end-to-end process from planning through to qualified lead delivery​
Sales and partner alignment
at regional level 
We act as the bridge between marketing, sales, and partners ensuring that regional campaigns are aligned with sales priorities and partner initiatives. This alignment maximises engagement and ensures marketing efforts directly contribute to pipeline.
On-the-ground coordination
with local stakeholders 
From managing agencies and venues to coordinating with regional sales teams and partners, we provide local presence where you need it most. Our team ensures flawless execution and helps build strong, lasting relationships in market.
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Why we're field marketing experts​

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Let's speak about your field marketing
We help if you : 
  • Need a strategic and tactical owner of your regional marketing plan
  • Want to establish or amplify your presence in key markets 
  • Struggle to build and maintain local marketing relationships 
  • Need local language marketeers to manage in country activities 

Stay informed. Check out the latest.​

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Case study
Scaling EMEA marketing to accelerate revenue growth with Scality
Read more
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​Article
Mastering the field marketing role: lessons from the front line ​​
Read more

Ready to build your regional marketing strategy together? 

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Request a quote
Contact us
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Yellow Spider Ltd
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  • HOME
  • Services
    • Event Management
    • Field marketing
    • Marketing operations
    • Partner Marketing
  • How we work
  • Our Team
  • Insights
  • Contact