Our Team
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Sophy Gray
Expert in: Marketing strategy, campaign best practice, benchmarking, tailored engagement models.
"Demand generation is about crafting tailored messaging to support a prospect's decision making and offering up relevant content to inform, educate and guide. The skill is in the strategic plan , the message, the nurture and sales engagement." Define yourself in 3 words.
Optimistic, analytical, thoughtful. What’s your Yellow Spider superpower? My speciality is provoking thought and working collaboratively to develop marketing strategy. I love a well-articulated plan and working with data to find trends. What do you get up to outside of work? When I'm not working I try to cram as much in as possible. My life is far too busy as I want to do a little bit of everything. |
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Louise Brooker
Expert in: B2BChannels, value propositions, partner effectiveness, partner program design.
"When you consider that the majority of a vendor’s revenue can flow through indirect channels, it’s worth asking yourself a simple question from time to time…. ‘Do we have the right partners to drive the revenue we’d like?" Define yourself in 3 words.
Logical, committed and ever so slightly competitive! What’s your Yellow Spider superpower? I love working with vendors to look at their channel and see what they should be doing to make the relationship more successful. What do you get up to outside of work? My spare time revolves around my animals really, a work in progress gun dog and my three horses. |
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Simone Barry
Expert in: Event management, marketing engagement, campaign management.
"Many organisations view events as a necessary evil rather than strategic lead generating activities. Executing a successful trade show involves a great deal of strategic and tactical planning, attention to detail and targeted follow-up." Define yourself in 3 words.
Personable, considerate, thorough. What’s your Yellow Spider superpower? Several years of experience, a little laughter and lot of perspective. What do you get up to outside of work? When I’m not working you will find me on the side lines of a rugby pitch or doing something else that my 7-year old son enjoys. |
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Anna Philippen
Expert in: Partner management, field marketing, strategic and campaign planning and event management.
"Reviewing and re-energising your plans, your relationships and your objectives on a regular basis can make all the difference to the result. Using my experience and a fresh view to help a team reach their goals is the best feeling" Define yourself in 3 words.
Driven, generous, analytical What’s your Yellow Spider superpower? A combination of experience and energy. If I am presented with a challenge – watch out!! What do you get up to outside of work? Grow my own vegetables, lift heavy weights and cuddle with our cats |
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Florence Duteil
Expert in: Partner engagement and enablement, campaign management and development of partner online tools.
"When thinking on launching a successful program or platform at an EMEA or Worldwide level, it is important to map out the regional/WW requirements while keeping in mind and allowing for country specific requirements." Define yourself in 3 words.
Organised, sociable, detailed oriented. What’s your Yellow Spider superpower? A lot of energy and passion for a work well done – may the task be big or small. I also speak English, French and Italian fluently – and have some notion of German and Spanish – so that always helps working on EMEA assignments. What do you get up to outside of work? Cooking, spending time with my family – and when I can travel the world! |
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Claire Jackson
Expert in: Events marketing, value propositions, strategy and campaigns.
"Everything is about the customer so it’s important to reach them with the right message, at the right time, using their language. Events bring all of this together and are a fantastic opportunity to build customer relationships a put your brand on the map." Define yourself in 3 words.
Creative, enthusiastic, lover of detail. What’s your Yellow Spider superpower? I love talking to customers and getting know how we can help them. I have lots of marketing and sales experience and I’m always on the look-out for opportunities to deliver better marketing and sales results. What do you get up to outside of work? I spend most of my time out and about with my football-crazy 10 year-old. I try to squeeze in as much running as I can too, so there’s usually 10k race on my horizon. |
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Bridget Levingston
Expert in: Event management, channel marketing campaign and relationship management.
"Happiness does not come from doing easy work but from the afterglow of satisfaction that comes after the achievement of a difficult task that demanded our best." Theodore Isaac Rubin
Define yourself in 3 words. Conscientious, honest, positive What’s your Yellow Spider superpower? Many years experience, a passion for a job well done and a keen eye for detail What do you get up to outside of work? Enjoy good food and fine wine with family and friends. Love long walks my dog Duke on the beach. |
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Sofia Dahlqvist
Expert in: Marketing Strategy, B2B Marketing and Channel Communications
"I’m genuinely passionate about all aspects of marketing and am driven by creating exciting campaigns and seeing the results in the growth the businesses.” Define yourself in 3 words. Driven, friendly, loyal What’s your Yellow Spider superpower? Experience mixed with laughter What do you get up to outside of work? When I'm not working I love to read, cook and do pilates as well as spend time with the family |
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Mobina Mehlam
Expert in Channel and Field Marketing, Event Planning and Management
Define yourself in 3 words. Committed, Honest and Friendly What’s your Yellow Spider superpower? Regional experience with strong local relationships (vendors/Supplier) What do you get up to outside of work? Spending time with family, traveling, watching movies and time permitting – indulging in candle making |
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Silke Ewald-Geppert
Expert in Program Management, SFDC, ERP, Reporting, Marketing Support. Define yourself in 3 words. Reliable, detail-oriented, thoughtful What’s your Yellow Spider superpower? Transforming data into information What do you get up to outside of work? I do Vinyasa Yoga, cycle along the Thames, look after pets and family. I also like knitting, gardening and giving dinner parties. |
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Pauline Pontis
Expert in: Partner marketing desks, hosted marketing platforms, account profiling, field marketing.
"Make sure you select a marketing platform that can grow with your business. You are probably clear on the functionality needed today but does the platform offer the ability to scale up when you need it to?" Define yourself in 3 words.
Organised, efficient, bossy… such a fun person to work with! What’s your Yellow Spider superpower? Marketing concierge and project management are my areas of expertise. I’m also an excel guru, where most see data I see pivot tables, graphs and trends. What do you get up to outside of work? I like to learn new things, lately I started climbing and knitting! |
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Tracy Lee
Expert in: Managing administrations in the background and keeping us all on track and organized
Define yourself in 3 words.
Professional, enthusiastic, optimistic What’s your Yellow Spider superpower? Being organised with attention to detail. What do you get up to outside of work? I love spending time with family and friends, squeeze in a shift or two at my local and try to fit in a little yoga too. |
