Are you getting the most of your partner marketing programme?

By Florence Duteil

​Driving partner enablement and engagement, effective MDF usage and pipeline visibility are always at the forefront of any Channel Marketeer’s thoughts. However, in practice, Partner Marketing is often part of a wider marketing role for the local team –
which bring the question:

Do you have the capacity in-house to offer the best support to your partners?

​Indeed, Local and Regional Marketing teams are often stretched – and do not have the capacity to proactively reach out to partners in their region and manage processes inherent to Partner Marketing programmes. And while support and increased capacity is often the initial consideration when thinking of outsourcing a Partner Marketing desk, it comes with a lot of added benefits too!
 
Expertise
When outsourcing your Partner Marketing, you are bringing to the team subject matter experts, who have a wealth of knowledge, experience and expertise. They can - from the get-go - share and leverage best practice and provide you with valuable insight and outside perspective – bringing value almost instantly.
 
Focus
Having a dedicated team to own and manage your Partner Marketing programme from end to end brings the focus that is needed to run an effective programme.
The centralized programme management means efficiency in the process, visibility across the assigned regions, and best practice sharing.
The programme and processes are constantly reviewed – as the agency’s focus is to drive efficiency, and suggestions for improvements are regularly shared.
 
Free of the time-consuming tasks, your local marketing teams are able to refocus on their core responsibility and elevate their vision to concentrate on the strategy rather than the day to day running of the programme.
 
Result oriented
An outsourced Partner Marketing programme will by definition put the focus on results and ROI. By proactively following up with your partners in region, the team will not only drive planning, engagement and execution, they will also capture and report on all elements by activity. You are able to drill down to the details and review each activity ROI but also, thanks to consolidated reports, have greater visibility on Sales Pipeline at a Partner, Country and/or Regional level.
 
Cost effective and flexible
Last but not least, outsourcing your Partner Marketing desk is a cost effective and flexible solution.
It provides you with the flexibility of scaling up or down to suit your business needs – which is not easily possible when hiring your own staff.

But also, very importantly, a Partner Marketing desk usually requires different type of skills that cannot easily be found into 1 or 2 individuals only: strategy, administrative skills, compliance, project management, language capability (especially true for EMEA!) – and the list goes on. When investing in a marketing agency, you have access to a team of experts, specializing in each field - allowing you to get more value for your money.
 
Convinced?
Contact Yellow Spider to discuss how we can help you make the most of your Partner Marketing programme.
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About Yellow Spider
Yellow Spider offer a 100% outsourced marketing function for technology vendors and partners. Our team of Marketing Experts fit seamlessly into your existing team to bridge skills, fill gaps in headcount or cover leave of absence. Our services are around 4 pillars: Campaign Management, Event Management, Partner Marketing and Field Marketing.

Learn more at YellowSpider.com or contact us at [email protected]

MEET THE AUTHOR : FLORENCE DUTEIL

Expert in: Partner engagement and enablement, campaign management and development of partner online tools.
​"When thinking on launching a successful program or platform at an EMEA or Worldwide level, it is important to map out the regional/WW requirements while keeping in mind and allowing for country specific requirements."