How to get social and stand out at a crowded show

Social media can be key to a successful event. It helps you create interest, stand out in a crowded room and ultimately drive customers to your booth. A few actions taken by the right amount of people can have a significant impact on the success of an event and consequently on your business.

Social media is all about multiplying the outreach and it’s more straightforward than you might think. When we run an event for client’s we follow these five golden rules.

Join the social conversation.
Online conversations are happening in the runup to, and during, all major events.  By adding the official event hashtag to your post the event audience becomes your audience – tell them what you are planning, where you are and what to talk to you about.  Remember show organisers frequently repost messages that includes their hashtags which increases the reach of your posts!  

The power is in the hashtag. Use it, always.
Hashtags not only make any word searchable online, they also group information posted by whoever, wherever, whenever. As well as the event hashtag make sure you identify and use your company keywords for anything you post on social media. The rule is no more than three.
 
Be relevant
When it comes to social engagement content is king.  Be sure you have done your preparation and have relevant content ready to share.  Use the show traffic to amplify your digital campaigns and drive audiences to also visit your website and download your assets.  If you don’t have your own content most events and tradeshows have apps you can download prior to or during the event which are always a good source of content, so share comment and like.
 
Post, like, share, engage
Be active and monitor your online activity. Post, like, re-tweet, share and reply! Being on top of what’s going on and being responsive will help you increase your company’s virtual presence at the event and any follow-up actions take less time than the original one. Make the most of each post, after all, social media is all about engaging with your audience.  Remember that this part can be done by anybody, so have some help lined up back at the office so your booth team are not spending their time on smartphones!

Embrace the power of video
Video marketing has emerged as one of the best ways to engage your target audience. Events are providing countless opportunities to generate video content that will create a sense of community, drive traffic to your stand and extend your presence. You can record attendees’ opinions, share industry upcoming trends or video the team to give a touch of authenticity.

MEET THE AUTHOR: SOPHY GRAY
​​Sophy started Yellow Spider in 2014 after spotting an opportunity to offer marketing insight and best practice based marketing resource to the tech industry. Sophy's experience includes eight years in agency roles servicing global top 50 tech clients. Nothing fazes Sophy, we think in a past life she may have been a swan...

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