You may have seen our recent blog posts on what we do – B2B channels, outsourced marketing resource , event management and social media management. Plus lots of other clever, B2B marketing stuff. We’re proud of what we do, because we know it drives results for our clients. But this time, instead of focussing again on what we do, I wanted to talk a little about how we do it. More specifically, about where we see the greatest success.
One of the greatest benefits of bringing in help from a company like Yellow Spider is that, by definition, we are ‘external’. That means we don’t come with any preconceptions of you, your team or organisation, or what you are trying to achieve. We’re respectful of all of those things.
Our team’s combined experience means we have over 100 years B2B marketing know-how. It’s quite likely that not only can we help you with the specific project you’ve hired us for, but that we can also provide added value in the elements that connect to it. ‘Added value’ as a term is so over-used today that I hesitate to re-use it here. But it genuinely drives the Yellow Spider philosophy.
We don’t charge in with off-the-shelf solutions. We take time to understand your objectives. We tailor our solution to your circumstances, and where you are trying to get to. We bring structure where there was none. We bring insight from our combined experience working deep within the world’s top tech companies. And fundamentally, we get things done.
Sounds simple, doesn’t it?
But in today’s business environment, there can be many blockers to progress, or simply achieving objectives. There can be great value in having someone bringing a fresh perspective.
All this talk of ‘external’ brings me to the main point of this blog. And that is, that we consistently see the greatest successes within clients where we shed the tag ‘external’ and are considered part of the team. We’re proud to say it’s a position we have earned across our client base.
I’ll take a recent example from one of our clients. They have invested heavily, at a global level, in an intent database that aggregates data across their various applications. They aimed to use the data to better target their marketing campaigns. We requested access to this tool and immediately saw the huge, additional value of it in assisting not only the targeting but in marketing strategizing, decision-making and planning. And not only in the country we are charged with supporting, but across EMEA.
We took the initiative, and without being asked, invested time to understand the data, manipulate it and compile a ‘story’ to propel a joint marketing and sales program to understand more about these accounts and how our client can win them. It’s something that could only happen because the client considered us one of them – we have access to the same resources, knowledge and people that everyone else in the team has.
We’re successful when our client is successful, or more succinctly, we look good when our client looks good. That’s what drives us, individually, collectively and as a business. If we’re not successful, we no longer have a job. There’s an added edge that means we are, and have to be, ‘Marketing+’.
It can be hard to admit ‘this could be better!’, ‘we need help!’, or even ‘I don’t know what I’m doing!’. But the potential benefits of doing so are massive. Get in touch for an informal chat about how we might be able to turbocharge your marketing. Or just help you get things done.
Because sometimes, we more than understand, it’s just not that simple.