The new 7 wonders of Data

In this time of uncertainty, let us take you on a journey through the 7 wonders of the data world.

1. Take a holistic view of your data landscape

It might sound obvious, but the first step to a future proofing your data landscape is to ensure it is healthy, clean and doesn't lack obvious information. Review your CRM and data management systems to highlight what information is a ‘must have’ then run a report. You could be surprised how many fields are empty, wrongly populated or not following a standardised naming conventions. Look at those big elements first; the devil is not always in the detail!
​New 7 Wonders Fact :
The statue is located at the peak of the 700-metre (2,300 ft) Corcovado mountain in the Tijuca Forest National Park overlooking the city of Rio de Janeiro. It has been hit by lightning numerous times, once just before the World Cup in 2014, damaging the back of the head and tip of a finger which both had to be repaired quickly before the games began.

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2. Structure your data as a blueprint for the future

​Use your data wisely. Building the right segmentation will enable you to personalise your approach for each of your target groups and build specific buying group personas. Then, when it comes to positioning, you’ll be able to create content and messaging that you know resonates with those specific personas for maximum impact. It creates the blueprint for all of your future marketing campaigns.
New 7 Wonders Fact :
Even after 2,000 years or so, the Colosseum still influences the construction of modern-day amphitheatres.

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3. Discover the hidden gems in your data

 Sometimes, the most obvious data targets are not the most lucrative; never forget to study historical data! Analysis of past buying patterns helps you look at your data in a different way and highlight opportunity clusters that perhaps have been over looked. Over laying sales data and alignment with your competitors will uncover hidden gems that will drive new campaigns aimed at regaining your ‘share of wallet’. 
​​New 7 Wonders Fact :
Machu Picchu was built by the Incas around 1450, but abandoned it a century later . It was then only known locally until Yale Professor Hiram Bingham re-discovered the site in 1911.

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4. A step by step approach to managing data

Here are a few simple steps to successful data management: 

• Plan and collect relevant data to feed your pipeline 
• Control and monitor to ensure data quality 
• Analyse and investigate for meaningful insight 
• Activate and execute for powerful orchestrated campaigns
• Track and update to continue feeding your data funnel

New 7 Wonders Fact: 
​The El Castillo temple in Chichen Itza counts 365 steps - one for each day of the year.

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5. Use data wisely to feed your pipeline

​​Use past learnings to build a healthy pipeline. Leverage data on customer buying patterns and preferences to enhance your outreach strategies be that digital campaigns, appointment setting or audience acquisition. Be smart with your data to create your own lead generation oasis! 



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New 7 Wonders Fact: 
Petra is half-built, half-carved into the rock. It includes an ingenious water management system with tunnels, diversion dams, cisterns and reservoirs which controlled and conserved seasonal rains - creating an oasis in an essentially arid area during the Nabataean, Roman and Byzantine periods.

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6. Build affection for your data

Valuable data is a labour of love and requires team work. Investing time with your team to share the importance of data will help you in the long run. Understanding and buying into what needs to be done leads to effective maintenance and will empower your team member to leverage the data in an accurate way. Win win!

​New 7 Wonders Fact: 
It took the efforts of 22,000 workers, painters, embroidery artists and stonecutters to shape the Taj Mahal, using materials from all over India, Asia and beyond. 

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7. ​Data for the long road ​

Maintaining, curating and caring for data is essential to ensure it remains accessible, relevant and fit for purpose. Identify a ‘champion’ who owns and reviews all of your company data on a regular basis to ensure its robust and useable for years to come.




New 7 Wonders Fact: 
​The collection of fortifications known as the Great Wall of China has historically had a number of different names in both Chinese and English - including "Ten-Thousand Mile Long Wall", "the outer fortresses", "the border wall(s)", "the Purple Frontier" or  "the Earth Dragon".

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